Across the industry, marketing strategy plays an important role in market success. Marketing issues involve many elements such as pricing, advertising, product features, etc. All of them create a whole that determines the quality and market position in the industry. We can choose an industry, evaluate its marketing problems and compare them to be able to understand competitive analysis. For example, let's choose the white goods sector. Regal is one of the best in this industry, while the Delongi Bosphorus can be considered one of the lower quality brands. This has several reasons: Customer and price: Regal is a sustainable brand, which allows people to buy its products with complete peace of mind. This is also a reason to increase the customer base. People are willing to pay for it because they rely on the quality of the products. On the other hand, Delongi Bosphorus is cheaper than Regal. However, their products are of poor quality, which decreases customer satisfaction. So they lose them in the long run. Another point may be that people will buy high quality products like Regal for their own home but inferior ones like Delongi Bosphorus for apartment. Regal may increase the price of their products a little to be able to make more money because they have loyal customers and their position is stable in the industry. This way, they will not lose their customers. Delongi Bosphorus needs to change a lot of things in its marketing strategy. They have to improve a lot then they can also increase the price because now they have low quality products at low prices and when the quality level increases the price of the products increases. Competitor: Delongi Bosphorus is not able to compete with Regal. Regal has high sales, good positioning, large segment...... middle of paper ......able, has many features and the price is not that high. Delongi is not as successful in advertising because they cannot keep their promises to their customers. This causes their positioning to become bad. The royal mission statement is “Love your mind!” » and they always emphasize it in their advertising. However, they are inadequate in showing the features of their products on advertising. I think they can also emphasize product features. Delongi's advertising explains the characteristics of their products well, but they show their products better than the real ones and this is misleading to the customer. They should develop their product so that they can deliver on their promise so that they can be said to be successful in advertising. Works Cited http://www.sikayetvar.com http://www.blacksea-een.org/dosyalar/bb_sekrap /bb_sekrap-9-44.pdf http://www.delonghi.com/tr-TR/http: //www.regal-tr.com/