Humor should replace sex in advertisingIn today's society, we as consumers are exposed to media on a daily basis. Starting the day with a glance at the daily newspaper and ending the evening with a television show, the average person cannot escape the grip of media in its seemingly infinite forms. In addition to presenting objective information including local news, weather and sports, one of the main functions of modern media is advertising. Two effective methods of attracting consumer attention are using sexual attraction or humor as the focal point of an advertisement. . Over the past few decades, sex has been a consistent way to sell products, while humor has recently become a major advertising technique. The two popular phrases, "sex sells" and "the shortest distance between two people is a good laugh", can certainly be used to characterize the majority of advertising in the 1990s. Despite the widespread success of Using sex to sell products, there have also been many negative repercussions, including lowered consumer self-esteem, customer dissatisfaction with the products, and minor unrest within the community due to daring situations described in certain advertisements. However, humor in advertising has yet to meet these challenges. Until advertisers stop using human sexuality in their ads, these problems will not stop. The ways in which human sexuality is used to promote products are quite simple. Sex in advertising draws attention to products for an obvious reason: it's sex! Companies design their advertisements based on what the audience desires to get the best possible response (Percy 26). Since the 1980s, sex has been overwhelmingly present in advertising (Martin... middle of article... humor in advertising should be taken into account by companies in the future. It could alleviate the current problems associated with sex and offer some advantages to advertisers and consumers. Works Cited Ways of Seeing London, 1972: 129-54. Charlottesville, October 1999. Martins, Maria Cristina da Silva. Humor and eroticism in advertising: San Diego State University Press, 1995. Percy, Larry and John R. Rossiter New York: Praeger Publishers, 1980. Sutherland, Max. and the Mind of the Consumer: Griffin, 1993. Waldenmaier, George “Animal Behavior,” Nandua High School, Onley.. 1999.