The marketing plan does not end with the introduction of a new product. For a successful market plan, the company must focus on other external factors such as competitors. It must encourage people to spend their money on its products. The company should also focus on how its competitors are performing and why they prefer the other product over their own. Marketers have defined this process as competitive analysis. Competitive analysis is the process carried out by businesses to analyze the market and the performance of their competitors. This can be considered the most important process of a successful marketing plan. Performance doesn't always have to be about sales, it could be about selling a new product or even just a concept product. It also shows threats around the business from an existing competitor or threats from new competitors. New competitors could produce a substitute product at a lower price, resulting in fewer sales. Competitive analysis should be carried out at short intervals, but this always depends on the market structure. For example, Tesco is now trying to beat the prices of all other supermarkets, which is why a competitive analysis should be carried out every week. While Pfizer does not have to do competitor analysis because they are not participating in a competition. The most important result of competitor analysis is that it shows in which position the company currently ranks. Competitive position shows the quality of the product to the buyer. In other words, it shows the company's reputation and its performance compared to other competitors. Competitive positioning is affected by different customer-related factors. Some of these factors explain why my product is different from others. For example why people prefer burger king rather than Mc...... middle of paper...... the car factory will cost millions and especially the electric car market, it will cost more than gasoline cars . It also requires enormous knowledge to enter the sector, the electric car industry has massive technology. Not only technology is involved, but also style: to make your product unique, it must amaze the people who buy it. Zoe's price forced BMW to introduce two cars at the same time, they introduced a usual expensive car which was the i8 but they also started selling the i3 which can be described as the cheap version of a BMW electric car . To summarize, competitor positioning and analysis are very important for all types of sellers. It can increase sales by knowing what your competitors are doing. However, more money needs to be spent on different types of marketing. Different market structures help marketers better identify competitors and defeat a market leader..