During the course we learned that brand identity and awareness are and should be equal to positive brand image. Disneyland provides a positive brand image by providing high performance, quality and service to its guests. Even though Disneyland has increased its admission prices, some guests are still willing to pay for their annual pass. These customers think it is worth it because of its brand. Disney does a great job with their brand because everyone knows their brand. Without the existence of Disneyland, many would be sad and disappointed. Consumers believe that paying a thousand dollars a year can bring them happiness. Disney presents its brand image as a magical childhood and provides a creative and stress-free environment. As a result, Disneyland is overcrowded due to its branding, which many believe will bring a happy, magical world where they can be creative and stress-free. Branding allows consumers to spend money at Disneyland because in return, it provides them with memorable memories or experiences that they will not want.