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  • Essay / Analysis of Persuasion Methods in Mountain Dew's "Come to Live" Commercial

    Most Mountain Dew commercials contain upbeat music in the background, dancing, and animals. Mountain Dew commercials are generally funny and tend to keep you up for a whole minute and thirty seconds with all the hustle and bustle that ensues. Mountain Dew does a great job advertising their product. From the first five seconds, you can already understand what its product can bring into your life. With just a sip of Mountain Dew, your day can go from a tired and boring day to the best dance moves of the night, it all starts with a kick! Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an Original Essay Music is often used in advertising to enhance the key message and can be the most stimulating element of an ad. Music has been shown to directly affect purchasing behavior. In the Mountain Dew commercial, they have upbeat, upbeat music that makes you want to dance. With this music playing in the background, it fits what the brand stands for. Music sets the tone for the audience it reaches and sells the experience the brand wants to align with. This is why you hear electronic music in Mountain Dew commercials that are aimed at a younger audience. The first ingredient in this drink is SUGAR, watching the video without any music is scary. The heaviest guy sitting in the chair looks like he's having a heart attack. It looks like he can't breathe and is having convulsions. Sugary drinks are linked to premature deaths from heart disease. Previous studies have shown a link between added sugar and obesity and chronic disease. There are 74g of sugar in a single serving. Mountain Dew shows its consumers that drinking an entire can can cause you to have a heart attack, but they cover it up by playing upbeat music and moving objects around the room to distract them. Keep in mind: This is just a sample.Get a personalized article from our expert writers now.Get a Custom EssayConclusionAdvertisements have an important job, that of getting you to buy and remember their product . Mountain Dew's "come to live" commercial does a great job of marketing their product, especially to younger audiences, by adding upbeat music and making it a fun and interesting ad to watch. An ad without music can also say a lot. This can open viewers' eyes to things that the product may tend to hide..