IntroductionAmazonAmazon.com, Inc. (Amazon.com), incorporated on May 28, 1996, serves consumers through its retail websites and focuses on variety, price, and accessibility. The Company offers plans that allow sellers to sell their products on its websites and their own branded websites and fulfill orders through them, as well as programs that allow authors, musicians, filmmakers, creators of applications and others to publish and sell content. The company operates in two segments: North America and International. The Company designs its websites to enable millions of products to be sold by the Company and by third parties in numerous product categories. Customers access its websites directly and through its websites and mobile applications. It also manufactures and sells Kindle devices. In May 2012, the company became part of Kiva Systems, Inc. (Kiva). In October 2013, Amazon.com Inc acquired TenMarks Education Inc. On February 5, 2014, Amazon.com Inc acquired Double Helix Games LLC. The company offers its customers the lowest possible prices through low prices on everyday products and shipping offers, including through membership. in Amazon Prime, and to improve its operational productivity in order to continue to lower prices for its customers. The company also offers easy-to-use features, fast and reliable fulfillment, and prompt customer service. It offers programs that allow sellers to sell their products on its websites and their own branded websites and fulfill orders through them. The company serves creators and businesses of all sizes through Amazon Web Services (AWS), which provides access to technology infrastructure that enables almost any type of business. The company serves independent authors and publishers...... middle of paper ...... if they don't meet customer expectations, they will both be out of the fight, compared to other retailers online that fully meets customer expectations. Furthermore, to win the dominance battle, frequent sales and promotions are also a key factor that must be offered and can have a great impact on buyers' purchasing decisions, for example, it can influence them to purchase items that are not on their shopping list, causing the retailer to dominate in the battle for dominance. Finally, in addition to offering such values ​​and perceived customer expectations, if Amazon and Walmart offer premium cards with more offers such as additional discounts, free shipping and bonus points, on which free purchases are offered, that the one who offers better or more offers among Amazon or Walmart will be more likely to win the battle for domination.