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  • Essay / Disney Store Article: The Gendered Marketing of Toys

    Most of the toys I owned were pink frilly things that were given to me by my parents or other adults. My dolls were Bratz dolls that were full of different outfits and makeup, teaching me to worry about my appearance. My animal related toys consisted of little plastic horses and farm animals that were always in "neutral colors", they always came in a red package and all the accessories were always bright and yellow or green. Whereas when I had a gender neutral toy, a Leapfrog Leader, which had the distinction of being a girl due to the pink and purple casing, it did not fall into the "gender neutral" color categories . My sports toys were the same, my soccer balls and basketballs were not neural colors, but pink or purple. I also played with "boy toys" like cars, soccer balls, baseballs, but none of those things were ever purchased for me. If I asked about these "toys for boys" I was told they were for boys not girls, culturally competent, because no adult in my life would think of buying a girl these types of toys was