Enter the mall and return to your childhood; the stores have all the candy you want. Stores are large branches that manipulate customers by putting more emphasis on impulse products. Even though the stores look different, their strategies are similar to draw the customer's full attention to the store. The store layout is specially designed to invite the customer to enter the store and purchase. Their strategy consists of creating a system rich in colors, specific exhibition elements and decoration to encourage the person to enter. Comparing the flagship stores with the surrounding smaller stores in the mall, they sell more than one brand. The goal of this store is to encourage the customer to purchase more than one item. Store displays attract colors that people can follow. Flagship stores and small stores aim to get customers to buy and keep them coming back. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay. The Anchor store gives customers the credibility to participate and purchase their products. The merchant's offer in flagship stores gives the customer purchasing security; by credit. One of the advantages of Ancre is that they offer several brands to the public, such as Nike, Channel, Prada, etc. Compare retail stores so that they only offer one product. These small stores offer the public a specific item for sale. According to Gladwell, “the displays are angled, preferably on both sides but especially to the left, so that the potential buyer approaches the store from the curb side – the buyer, that is, with the least obstructed view of the store window” [p. .97]. This is an example of why stores display luxury items on the windows. Bright colors, decorations, order of displays are strategies used by stores to keep customers' eyes focused on the windows. All types of subliminal messages that stores show to people's eyes are meant to lure them into the world of shopping and spending. Every detail of the store must be perfectly arranged in order to delight the students. Most stores have posters of famous people to demonstrate or show the best side of the product. If a famous brand shows they have it, customers will want it too. Macy's is considered a large flagship brand that offers the customer a variety of items to purchase. Macy's offers customers a comfortable view to explore and relax. When entering Macy's, it is easy to find the perfume section because it is in one entrance. The weather Macy's tries to project to attract customers is friendly. The main goal is to let people think that they can get the best deals. A special offer from Macy's is that you can buy it today and pay later. At this point, the fancy red colors with all the decorations attract the attention of people walking by. A friendly environment is the key to good store service and the best customer to fall into the trap. By constantly changing the setup, encourage customers to look for every detail when they enter. Macy's big catch is that in one of the doors there is a scent section that automatically lets people smell and come closer to see. Large posters with famous artists gave the store value to influence when purchasing a certain product. I've seen famous people promoting the store manipulate viewers.