When I was twelve, I began to struggle with my weight. I remember the worst time: fifth grade. My classmates regularly made comments about my weight and teased me about it. It wasn't until 8th grade that I decided to do something. Sports, bodybuilding and healthy eating became an integral part of my daily life and were the main steps I needed to fight obesity and become healthy. The reason I'm telling you this story is that Children's Healthcare of Atlanta launched an extremely controversial ad campaign to show the importance of childhood obesity. The ad campaign features ads that read: "It's hard to be a little girl if you're not one" and "Fat prevention starts at home." And the Buffet Line,” which also features severely obese children. This advertising campaign should not take steps to demean children with weight problems, but rather encourage them to adopt a healthier lifestyle. With positive encouragement from parents and better advertising campaigns across America, children would be more likely to be inspired to become healthier. First, parents must be on board with the major change the children are going to make in their lives. Research by the University of Rochester stated: “Nearly 80% of obese children aged 10 to 14 who have a parent who is obese will become obese as adults. » Children are likely to eat unhealthy diets and lack exercise if their parents do. In many ways, parents can cause their children to become obese by feeding them unhealthy foods and not encouraging them enough to play actively. In addition, parents must regulate the time spent in front of the computer, television or video games. Today's generation finds themselves on social media sites...... middle of paper ......e/childhood-obesity-task-force-unveils-action-plan-solving-problem- childhood-obesity->. (NIH) “Eat well. Be active. Reduce screen time.” Welcome to We Can!, NHLBI, NIH.National Heart, Lung, and Blood Institute, December 9, 2013. Web. March 25, 2014..(UDC) “Facts on childhood obesity”. Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, February 27, 2014. Web. March 25, 2014..(University of Rochester) University of Rochester, . No. Internet. March 24, 2014.D=713>.(CBSNews) Holguin, Jamie. “Fast food linked to childhood obesity.” CBSNews. CBS Interactive, January 5, 2004. Web. March 23, 2014.child-obesity/>.