Table of Contents Brompton Bike Pest Analysis. Political Factor: SWOT Analysis of Brompton Bike: Strength: Weakness: Opportunities: Threats: Bangladesh Pest Analysis: India Pest Analysis: Nepal Pest Analysis: Sri Lanka Pest Analysis 4ps on Product: Plan of marketing: Production capacity: Budget: Brompton Bicycle is a British bicycle manufacturer based in Brentford, London, established by Andrew Ritchie in 1976. Models are named using a code to describe the type of handlebar, a certain number of gears and factory fitted fasteners. An optional suffix is ​​added to show the inclusion of titanium upgrades. In Great Britain, the composition of the club is changing: now, 35 to 40% of Brompton customers are women. The average age of the cyclist has also fallen below 40. It generates profits in the United Kingdom. Brompton Bicycle is a British company specializing in folding bicycles, commonly known as Bromptons, which are popular among cyclists, particularly in the United Kingdom, the Netherlands and Japan. . The Brompton's design remained fundamentally unchanged for three decades, although it was constantly refined. The Brompton increases people's independence and freedom so that they can use this cycle wherever they can. Around 22,000 bicycles are produced by the company each year and 70 percent are exported to Asia and Europe. The compact dimensions of most folding bikes allow for easy transport on public transport where traveling with a normal bike can be difficult or even prohibited. We can this cycle in different styles of handlebars like C type handlebar, M type handlebar, S type handlebar and P type handlebar. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get the original essay Brompton Bicycle Parasite Analysis. Political factor: many people cycle on London's main roads and this number has almost doubled since 2000 and TfL is aiming for a 5% modal share for cycling by 2025. South West Trains is part of the Stagecoach group and s is partnering with Brompton Bicycle to encourage passengers to cycle as part of a fully integrated low-carbon journey combining bike and train. Everyone loves this bike because it is efficient to ride but can be quickly folded into a package smaller than an average suitcase, so people can take it wherever they want. Economic factor: although exports represent around 75% of its production, it continues to manufacture all its bikes in the UK. Here, we make a profit. Social factor: the Brompton bicycle received an award, Mr Ritchie, who received the award which recognizes a lifetime contribution to design, he spent 21 years perfecting the Brompton, which is made in Britain and sold all over the world. During a reception at Buckingham Palace, we celebrated 50 years of British design genius. Technology factor: When transporting a Brompton bike by train, car, plane or boat, it would be beneficial to have a protective case. It is necessary that such a protective case also doubles as a fully functional bicycle trailer so that it attaches to the rear of the bicycle and is used to carry light to moderate loads. SWOT Analysis of Brompton Bike: Strength: Brompton bike is free travel and without booking restrictions, we can use train, bus, metro, ferry or air services. It's this freedom to travel anywhere that gives folding bikes a magical quality. A folding bike can be a new way to travel. It has many colors with an extra tall frame forfit taller riders. From 1976 Brompton was in business, but growth was maddeningly slow. Today, Brompton Bicycle Ltd manufactures 100 precision-made bicycles every day from its comfortable Kew site. The Brompton bike is sold in 27 international markets and meets the needs of the 200,000 Brompton users already on the road. They're doing something fashionable. People like the Brompton because it's fun and it fits into their lives. In London, cycling is no longer a matter of personal choice. On the business side, Brompton already rents a fleet of bikes from South West Trains in Waterloo. Mr Butler-Adams planned to offer other businesses packages including bikes, training, storage and insurance. Brompton Bicycle will produce 25,000 bikes this year, generating a turnover of between £7 million and £8 million. Ritchie expects growth of 25% per year under the leadership of chief executive Butler-Adams. Brompton bicycle exports to the markets of Netherlands, America, Germany, Japan and Scandinavia account for approximately 60% of its sales. Weakness: The seat pillars of the Brompton bike are available in steel and aluminum versions. Standard seat post, Brompton and Brooks saddles can be up to 995mm from the ground. If the customer's inside leg is longer than 33"/84cm, they will almost need either of the longer seat posts. So for shorter people this may be difficult to ride. It is not adjustable like other larger bikes The pros and cons of small and large wheels can be debated late into the night Opportunities: The Brompton is the only bike in the world to combine such portability with. a first-class ride, and it creates countless new opportunities for using a bike Malcolm Shepherd, Sustrans Chief Executive said: “Cycling England has been a crucial funding channel that has touched the lives of millions. of people by allowing people to ride bikes for their daily commute And Brompton bikes are suitable for all trips. Here are many bike companies competitors for Brompton bikes, Bickerton- folding bikes. Boardman, British Eagle, Cloud Bulter, Dawes, etc. bikes. are here. Like Brompton, Bickerton is also a folding cycle. This may be the main competitor. The Bickerton was a portable aluminum folding bicycle designed by Harry Bickerton and manufactured in the United Kingdom between 1971 and 1991. The bicycle was made of aluminum profiles and the riding properties were poor, the aluminum parts could never be properly locked in place. its weight and folded size broke and it is cited by Andrew Ritchie as one of his inspirations in creating the successful Brompton bike. So Brompton is better than any bike, that's why 70% of Brompton bikes export to Asia and Europe. Threats: British folding bike Brompton is a curious company. Brompton exports around 75% of its bike production and continues to manufacture all of its bikes in the UK. Many parts of the Brompton bike are custom made, which may result in delays and additional repair costs compared to authorized dealers. The bike is less suitable for long journeys because most models have restricted speeds. Riders requiring a bottom bracket for a saddle height above 715mm/28" can select an extended seatpost to achieve a maximum saddle height of 775mm/30.5". Before doing business, we must first conduct a pest analysis in this country which follows: Pest analysis ofBangladesh: Political Environment Bangladesh is a poor nation in South Asia and gained independence in 1971 from West Pakistan. After independence, Bangladesh established a largely moderate regime. and majority democratic as a Muslim country. The Bangladesh National Party and the Awami League have traditionally dominated Bangladeshi politics, with the AL in government since January 2009. Bangladesh was governed by a military-backed caretaker government led by Fakhruddin Ahmed for two years before the return to democracy which was inaugurated. in the December 2008 elections. The current Hasina government came to power in free and fair elections with an overwhelming majority in Parliament. Economic Environment The economy of Bangladesh is a developing country, its per capita income in 2008 was estimated at 1,500 US dollars. According to the International Monetary Fund, Bangladesh was the 48th largest economy in the world in 2009. The economy has been growing at 6-7% per year in recent years. Most Bangladeshis make a living from agriculture. Although rice and jute are the main crops, corn and vegetables are of greater importance. Social environment Bangladesh's population is largely Muslim. There are many Bengali dialects spoken throughout the region. The dialect spoken by those from Chittagong and Sylhet is particularly distinctive. In 2009, the population was estimated at 156 million. Religiously, around 90% of Bengalis are Muslims and the rest are predominantly Hindu. Technological environment Bangladesh has a Space Research and Remote Sensing Organization which operates remote sensing facilities in French and American satellites, and applies meteorological and geographical data to this base data. issues such as soil fertility, water management, forecasting and agricultural census work. In 1986, it became the first non-American organization and received an award from the United States National Aeronautics and Space Administration. They provided training for Bangladeshi scientists and grants for equipment and technical assistance. The Bangladesh Atomic Energy Commission operates an experimental nuclear reactor and conducts important agricultural research on seeds, pests, crop storage and irradiation. Pest Analysis of India: Political Environment After India's independence on August 15, 1947, India received most of the subcontinent's 562 widely scattered polities or princely states, as well as the majority of the British provinces and parts of three of the remaining provinces. Muslim Pakistan received the rest. Pakistan consisted of a western wing, with the approximate borders of modern Pakistan, and an eastern wing, with the borders of present-day Bangladesh. India is a sovereign, secular and democratic country with a parliamentary government. The Constitution was adopted by the Assembly on November 26, 1949 and came into force on November 26, 1950. Economic Environment India is the eleventh largest economy in the world in terms of nominal GDP and the fourth largest in terms of purchasing power parity . The country began to develop rapid economic growth and free market principles were launched in 1990 for international competition and foreign investment. India's per capita income is $1,030, ranking it 139th in the world, while its per capita income (PPP) of US$2,940 ranks 128th. India's large services industry accounts for 55% of the country's gross domestic product (GDP), while the industrial and agricultural sectors contributerespectively at 28% and 17%. In 2006, India exported $21.8 billion worth of goods to the United States and Indian imports from the United States increased by 26.3% to $10.1 billion in 2006, an increase of 146% since 2002. Social environment The current population of India is approximately 1,150,000,000 (1.15 billion) people in 2010., of which Hinduism represented 80.5%, the Islam (13.5%), Christianity (3.0%) and Sikhism (2.3%). These are the major religions followed by the people of India. India has 29 languages.Technological environmentThe Indian software industry grew from $150 million in 1991-92 to $5.7 billion in 1999-2000. The annual growth rate of Indian software exports has consistently exceeded 50% since 1991. Indian software exports are estimated to be worth around $6.3 billion, in addition to $2.5 billion in domestic sales. Parasite Analysis of Nepal: Political Environment An isolated agrarian society until the mid-20th century, Nepal entered the modern era in 1951 with no schools, no hospitals, no roads, no telecommunications, no electricity, no industry or public services . The government has encouraged importing and exporting to promote good business and encourage growth which will hopefully ultimately translate into higher employment, higher wages and better living standards for all.Economic environmentAgriculture is the main economic activity of Nepal and employs 80% of the population. and providing 37% of GDP. Only about 20% of the total area is cultivable; another 33% is forested; most of the rest is mountainous. The main food crops are rice and wheat. The Terai lowland region produces an agricultural surplus, part of which supplies food-deficient mountain areas. Exports in recent years represent approximately 70% of goods. Nepal's trade balance has improved somewhat since 2000 with the growth of the carpet and clothing industries. Christians, and 0.4 percent are classified in other groups such as the Bön religion. Technological environment Nepal has a late start in modern science and technology. it has developed technological capabilities in some specific fields, namely civil engineering, architecture, agriculture, metallurgy, water management, textile and paper manufacturing, medicine, dyeing and food technology. Analysis of parasites in Sri LankaPolitical environmentThe socialist predilection in Sri Lanka was unwavering, but over time it allowed investment abroad in 1978. The Board of Investment functions as a sovereign legal office focused on investments in foreign countries. The BOI is authorized to award grants to organizations that meet basic eligibility standards for minimum investment, employment and exports. When the organization fails to meet the standards, its projects must be sanctioned by the relevant departments of the government. The BOI also looks after the 10 free trade zones, known as free industrial zones. The BOI has the authority to lift any restrictions on FDI. Eleven large privatizations represented 34% of FDI. However, due to unstable political conditions and ethnic conflicts, progress on this issue has been slow for years. The president outlined an anti-privatization economic project in his electoral pronunciamento known as “Mahinda Chintana.” Various state enterprises that were considering privatization were not approved, including airports =£600000