Business Goals and Objectives One of the most important elements of your business plan will be the section called “Goals and Objectives”. Simply put, this section will be used to help you plan and guide your business. This section can be reviewed at any time within your business to ensure that the business has achieved the defined goals and objectives and is on “the right track”. If your plans appear to have deviated from the original plan, then you can determine why the company's plans have changed and how to get back on "track." Goals (objectives) are targets that you set for yourself and your business. means measuring and evaluating the success of your business as you proceed to operate your business. Without them, how do you know if you are accomplishing what you originally set out to do? This section can potentially serve as a reward for you if, after reviewing your Goals section, you have determined that you have achieved what you set out to do. A reward can be as simple as saying, “Good job! » or perhaps start purchasing a new computer for your office. Rewarding your achievements is a necessity to maintain your business outlook. Setting goals shows readers of your business plan how you plan to accomplish many of the elements outlined in your plan. This gives them an idea of ​​how you envision this business running successfully. This doesn't mean your goals can't change, therefore, you write down themes of how you see things playing out in the future from today's perspective. There are three main types of business goals. These are:1. Short term - things you...... middle of paper ...... next to each of your new goals, estimate how long it will take you to complete the task. Some goals are fairly easy to set over time and some will take several minutes or even days to develop a reasonable schedule. Use the worksheets provided to start your Goals and Objectives section. You are now on the right track. Sales and Marketing Goals ========================= Now it's time to think about the other items that will dominate your time. beyond the creation of your business which is commercial and marketing. Sales and marketing are the most important things to consider when growing a business and if not managed properly, your business will most likely fail. Your goal in developing your business plan is to balance your business and marketing charts. and cash flow statements to reflect your goals and objectives.