While the average billboard costs between 0.2 and 0.5 cents per person viewing the ad, the price of an ad in New York's Time Square can range from $1.1 million to $4 million per year, reaching about 150 million impressions during that time, with each view costing about 1.7 cents (Hayes). Additionally, in 2015, when companies wanted to buy a spot to air an ad during the Super Bowl, a 60-second ad cost up to $9 million, or about 7.9 cents per view, which equates to a price more than 4.5 times higher than that of advertising. prices in Times Square; the price of these ads becomes even more absurd when the average cost of producing these ads, approximately $1 million, is added to the amount of money needed to simply air the clip (Hayes; “Most Expensive Super Bowl Ads”). In 2015, a total of 71 national commercials aired during the Super Bowl, costing $4.5 million per 30-second ad, resulting in a spend of at least $319.5 million for these national advertisements. Additionally, this excludes any additional ads that aired regionally rather than nationally and, even if they were much less expensive, would still increase the cumulative price of all Super Bowl 2015 ads (O'Reilly). In comparison, the