Green as a StrategyPrakash's (2002) article seems to indicate that going green should not be introduced into businesses as a management strategy because it is "still in its infancy". infancy” and its effectiveness is unknown (Prakash 2002, p. 295). Any strategy adopted by management should add value to a business, but unfortunately, Prakash points out that the infantry stage of green strategy subjects managers to going green due to lack of appropriate option to alleviate the pressure to which they are subjected to by (environmental) institutions and stakeholders who threaten to sabotage the company's operations. In most cases, going green comes with additional costs that should also be recouped. One way to recover these costs is to change prices or the product. However, this does not work because consumers are not willing to pay additional costs for green products or rather consumers' attitudes (environmentalism) do not go hand in hand with their behavior (purchasing green products). Therefore, Prakash discredits management efforts to go green “promoting products using environmental claims either on their attributes or on the systems, policies and processes of the company that manufactures or sells them” (Prakash 2002 p.285). Even though the author discredits going green as an effective management strategy, Prakash unintentionally highlights the success potential of going green in the section “GREEN MARKETING STRATEGIES” (Prakash 2002 290) which describes how going green Green can be effective if management focuses on societal well-being and increases the acceptability of the idea of ​​going green. Prakash also describes how management could make the green process effective by providing consumers with credible information regarding their green claims and having a middle of paper ......ve if each company builds its business ethics in its environment ( international or local) while paying attention to the ethical needs present but at the same time paying attention to the fundamental business ethics present throughout the world. This article therefore reveals that standard global business ethics cannot effectively govern international and local affairs, but can provide a basis for business ethics that all managements in the world should acquire. Works Cited Mahdavi, I. (2011). “International business ethics: strategies and responsibilities” Journal of Academic and Business Ethics. Flight. 1, 1-6. Available at http://www.aabri.com/manuscripts/09279.pdfPrakash, A. (2002).'Green Marketing, Public Policy and Management Strategies' Business Strategy and the Environment. Vol.11, 285-297. Available at http://www.greenenomics.net/GreenMarketing.pdf