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Essay / Critical response: critical analysis of the most...
The current situation seems to start with the buyer's perception that the seller is dishonest. The buyer asks about the mileage decline. The seller doesn't really respond to this comment, but goes over it. I think if he had made a joke or stated that they don't practice dishonesty, the seller could have gained more trust. Second, the seller appears to assume the buyer's needs. The salesperson asks questions like, “Do you need that much space?” » The customer says no, but is it possible he wants something more spacious? It's possible. The seller seems to think that the buyer is buying for gas mileage only. The seller overlooks a key selling point, the buyer jumps into a carpool with his boss. It is likely that the buyer would subconsciously want to purchase a car that would make a statement to their boss.2. In this situation, the buyer is not really interested in the vehicles that the seller has shown him. The seller can now appeal to the buyer's unconscious needs. As stated before, carpooling with the boss would be where I would focus. I would try to please the buyer by explaining the advantages of the vehicles. Perhaps in this situation the buyer is not interested in an economy car, but would prefer to be seen in a sedan, especially with the boss. Then after using a trial fence to see how the customer