Advertising agencies have treated women unfairly for far too long, something the women's movement has criticized for over half a century. Women who advertise different products on television, in magazines, and on personal computer screens are depicted as scantily clad (Zimmerman and Dahlberg, 2008). In fact, sex is a major component of media. It can be found virtually everywhere, from prime-time television shows, movies, and even music videos. In fact, you are less likely to watch an hour of a television show without seeing a suggestively dressed or undressed woman in an advertisement (Zimmerman & Dahlberg, 2008). Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essayThe most vocal critics of the way women are portrayed in the advertising process of different products have been educated women. These criticisms have caused some changes in the advertising industry. This article seeks to describe how advertising objectifies women in order to sell their products and how this objectification creates a sexualization of culture. The newspaper strives to enumerate the influence of advertisements on individuals' self-esteem and its general effect on other women. Since the introduction of advertising centuries ago, women have been insulted, degraded and treated like a commodity, including the five-minute 2010 video featuring Jean Kilbourne (Suggett, 2018). With over 2 million views, it showed the disastrous effects of advertising on women and girls. Women and girls are used by advertising agencies as commodities, with their half-naked bodies used in advertising campaigns. Women are portrayed as perfect and anatomically impossible, which puts them in danger (Suggett, 2018). The woman in advertising, fashion and marketing is a type of woman that does not exist in the real world, the Barbie Doll woman. Her body is flawless, free of wrinkles, blemishes and scars (Suggett, 2018). In fact, she has perfect skin. She has long, smooth and shapely legs. Its size is too small for you to easily divide it in half. Her back and breasts defy gravity. She has dazzling eyes and perfect white teeth (Suggett, 2018). What many don't know is that what they see is the result of photo edits and many hours spent in a makeup chair. Men are still programmed from a young age to desire the Barbie Doll woman, the one featured in perfume and underwear advertisements. The Barbie doll, according to advertising agencies, should be the standard for defining life. Women, on the other hand, are conditioned from a young age to look like this woman, with perfect teeth, long hair, long legs, and an incredible body (Suggett, 2018). As a result, you will find men drinking certain brands of beer advertised by impossibly perfect women under the guise that if they drink this beer, they will get this woman. At the same time, women and girls purchase certain clothing, foods, and beauty products in order to look like the beer-drinking models they saw in an advertisement (Suggett, 2018). Advertisements have succeeded in teaching men to view women as objects. In the workplace, women are seen as objects, which has led to cases of sexual harassment. Think of Hollywood's Harvey Weinstein who would have.