Jana is a Croatian water brand, owned and produced by “Jamnica”, a water bottling group that is part of the “Agrokor Group” . Jana was launched in 2002, September 18 and is sold as natural still water and is also available in many variations of fruit flavors and iced teas. Because Croatia has one of the largest reserves of drinking water in all of Europe, Jana's water can easily be drawn from the 800-foot-deep Saint Jana Springs in the Žumberak Mountains to the north -western Croatia. Say no to plagiarism. Get a custom essay on “Why Violent Video Games Should Not Be Banned”?Get the original essay Since January 9, 2010, Jana has been on the shelves of “Kroger”, the second largest retail chain in America (immediately behind Walmart), which operates with 2,468 supermarkets in more than 30 US states. Before that, in 2006, it was already present in the organic supermarket “Whole Foods”. But the number of Whole Foods stores (around 200) is insignificant compared to the Kroger supermarket. Jane's idea to export to the American market was inspired by Ivan Todorić, chairman of the supervisory board of Agrokor and younger son of the company's owner, Ivica Todorić. A development that Jana presented four months ago was their new communications platform. Friday May 18, a new visual identity under the slogan “Deeply above all” (“Duboko iznad svih”) was created as well as a new communication strategy for natural mineral water. Jana says her new, simplified bottle design now aligns with her brand philosophy. It should show off the purity of Jana's crystal clear water and remind guests why this water is remarkably unique. With this, they also created a new slogan “Bistra voda ništa ne skriva, baš kao ni čovjek čista srca”. which means that clear water hides nothing, just like a pure-hearted man. Since “Jana” wanted to adapt to the context of restaurants and bars, she created glass bottles, available in 330 ml and 750 ml. This should give the bottle a modern and attractive look. Jana was also the official water hall of Madison Square Garden and often donated its water due to natural disasters: the Haiti earthquake (20,000 12-liter packs) and the Nashville flood (1,300 packs ). It is also one of the strongest Croatian brands in history and has already received several awards, among others the "Eauscar" award for the highest quality at Aqua-Expo in Paris in 2004 for its non-carbonated water and “Jana Strawberry/Guava”. flavored water. Two years later, in 2006, the “International Institute of Taste and Quality” awarded Jana for her taste and quality. Jana was also recognized with the TrustedBrand Award, given to specific products that consumers trust the most based on their quality, usability, cost-effectiveness and appearance. In addition, it was also awarded the “Qualitymedal” in 2011/2012 and is included by the EU on the official EU list of bottled waters. Product range Due to the wide variety Jana offers, it is “perfect for every occasion”. There are four main categories that distinguish “Jana Water”. Jana describes its taste as “mild with an appealing freshness and silky texture” with a touch of sweetness. It is soft, refreshing and pure on the tongue with a pleasant, clean smell. has, according to their research, an ideal ratio of calcium and magnesium (2:1) and a pH value of 7.1. This balance facilitates the elimination of harmful substances from the body. The mineral composition of Jana also includes acid.