Business Analysis: BCABusiness and Company HistoryBCA is one of the 5 largest banks in Indonesia with total assets of approx. With a budget of $150 trillion, the company needs to provide financial services to its customers, including financing, lending, and transaction features that the customer needs. The bank's vision is to be the leading bank of choice for people, to achieve these goals, BCA had three strategies:• To build a leading institution in financial transactions and solutions for corporate and individual customers. • Understand customer needs and provide them with appropriate financial services for optimal customer satisfaction. • Added value for BCA stakeholders. The story itself began in 1955 when BCA established under the name NV Perseroan Dagang, BCA began in 1988 to expand its network by developing branches nationwide. In 1990, BCA began to improve its services with an automated teller machine or known as ATM, but in 1998, following the failure of the Indonesian banking system caused by the economic crisis, BCA joined the recapitalization group and restructuring by Badan Penyehatan Perbankan Nasional or known as BPPN. with ownership of 92.8% of shares by the Indonesian government. In 2000 – 2001, the sale of its shares by BPPN through a public offer resulted in a decrease of the shares to 60.3% and in 2002 the change of ownership after Farindo Investment held the majority of shares with 51 %.CompetitionIn terms of environmentWith more than 130 operational banks in Indonesia has given the banking sector a tight competition environment. Growth in Indonesia The banking environment is not easy due to the large number of competitors and the fact that almost 80% of the money is based on Jabotabek, also with more educated customers from time to time who demand more complex requirements. financial services provided by the bank to meet their needs. The bank must therefore have a competitive advantage in order to differentiate itself from others. In terms of branding, being the bank in people's minds think it is a difficult task, aggressive promotion, educating the customer and future customer about the service. and features provided by the bank, accessibility, etc. require strong commitment and clear commercial segmentation. In terms of IT and infrastructure, the complexity of the customer's financial behavior has sometimes forced the bank to enrich the range of products and services with IT reliability as a key to success. postman. In today's environment, every process in the bank uses IT in order to maximize profits and reduce costs, or in other words, to achieve optimum efficiency..