There are three key audiences for the text in “Rising in Our Death” by William F. May. The primary audience, in this case, would be legislative organizations or legislators who have researched and studied similar cases regarding euthanasia. Since May was a professor of ethics at Southern Methodist University, his tone is decidedly intellectual. An uneducated person would have more difficulty reading his essay; for example, in statements such as “Proponents of active euthanasia appeal to the principle of patient autonomy,” May's syntax and tone are formal, informative, and use heavy technical jargon (May 662). In other words, it is authoritative and allows the audience to view it as a credible source because of its syntactic confidence. Other organizations, lobbyists or legislators seeking evidence on euthanasia would certainly benefit from reading his expert opinion on the issue. Furthermore, his desire to develop a "judicious and regulated policy" is some recognition that he is attempting to legally demand regulation of euthanasia (May 662). The second audience May addresses is conservative Christians, who are distinctly pro-life. As her article was originally published in the popular magazine The Christian Century, speaking to this audience exposes members of May's audience who are unfamiliar with euthanasia to its technicalities by debating morality. Its tone is similar to that of a sermon; instead of using scientific facts or statistics, May chooses to exclude any appeal to logos in favor of an ethos focus. He preaches about moral values ​​regarding life and death, mentioning that "the best death is not always sudden death" (May 662). According to May, in preparation... middle of article ...... using strong technical terms and establishing an extrinsic philosophy, and exercising subarguments that would only benefit many groups of people , May forcefully realizes his strategy of argumentation through ethos in terms of rhetorical persuasion. Works Cited Agatucci, Cara. “Toulmin-style analysis of May’s argument by Cora Agatucci.” WR 122 course home page. Np, January 6, 2010. Web. March 31, 2014. May, William F. “Rising to Our Death.” The Christian Century July 11, 1990: 662.ProQuest. Internet. March 31, 2014 “Opinion 2.21 – Euthanasia”. Opinion 2.21 – Euthanasia. American Medical Association, June 1996.Web. March 16, 2014. Perelman, Chaïm and Lucie Olbrechts-Tyteca. Facts, values ​​and hierarchies, the new rhetoric.Np: np, sd PDF.Stases and other rhetorical concepts in the introduction to academic writing. Np: np, sd PDF.