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Essay / Ben & Jerry's Homemade Inc. Case Study - 1753
Ben & Jerry's Homemade Inc. Case StudyCase SummaryThis case examines asset control issues for Ben & Jerry's Homemade, Inc., in light of offerings buyouts of Chartwell Investments, Dreyer's Grand, Unilever and Meadowbrook Lane Capital in January 2000. The case requires a discussion of the fundamental objectives of the company and the implications of a non-traditional corporate orientation; it is necessary to examine the development of Ben & Jerry's strong corporate conscience and the takeover defense mechanisms that maintain management's control over the company's assets. It is necessary to estimate the economic cost of its social program and evaluate the implications of defense strategies against takeovers. Ultimately, we must take a stand on whether Ben & Jerry's should continue to independently pursue its social agenda or accept one of the attractive takeover offers and accept a shift toward a greater profit orientation . manufacturer of ice cream, frozen yogurt and sorbet, was founded in 1978, with an investment of $12,000 (including $4,000 borrowed). It quickly became popular for its innovative flavors, made with fresh Vermont milk and cream. The company currently distributes ice cream, low-fat ice cream, frozen yogurt, sorbet and novelty products nationwide as well as in select foreign countries to supermarkets, grocery stores, convenience stores, Ben & Jerry's franchise stores , restaurants and other locations.Product Purpose: "To manufacture, distribute and sell the highest quality all-natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. "Economic: "To operate the Company on a solid financial foundation of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards for our employees.