Our culture has been dictated by movies. Behavior, perspectives and even fashions are influenced by major films. A good movie can give you a thoughtful experience, just like a work of art can give you a new perspective. An age-old question arises from this; What constitutes a good film? How to measure the quality of a film? The film industry is as volatile as music; there is no substantial way to quantify quality and it is entirely subjective. What I consider a studio's magnum opus might be a fool you call "Worse than Uwe Boll." This doesn’t take away from the fact that we are human and we aspire to greatness. Over time, we've developed unwritten standards to differentiate lazy cinema from art that moves people. After all, we wouldn't like a bad movie to become popular and have its poison pollute our pop culture lake. How would we be influenced? What terrible ideas will be instilled in us? What will future generations think? Hence the importance of film criticism; discern filthy filmmakers and encourage healthy lake care in a competitive setting...