The General Motors Company specializes in the design, manufacture and sale of cars, trucks and automotive parts worldwide. The company, founded in Flint, Michigan, in 1908, has been in the market for more than a century. Today, General Motors is the world's largest automobile manufacturer, with operations in more than 120 countries. The company's automotive operations meet the demands of its target consumers through its four automotive segments: GM North America (GMNA), GM Europe (GME), GM International Operations (GMIO) and GM South America (GMSA). It has four main brands in the United States: GMC, Chevrolet, Buick and Cadillac. General Motors is the second largest automobile manufacturer in the world, with numerous divisions around the world collaborating on design and parts. By operating on a global scale, GM gains a competitive advantage over its competitors by reducing design costs. As part of its growth strategy, GM is investing in overseas markets and outsourcing jobs to China. After recovering from the Chapter 11 filing, General Motors made significant efforts to stay afloat. General Motors' competitive strategy has always been product differentiation, as former CEO Alfred P. Sloan said, "a car for every budget and every purpose." GM engineers focus on developing advanced technologies that lead to better fuel economy, fewer emissions and reduced dependence on oil. GM aims to target a wide range of consumers, from students looking for an economical subcompact car to farmers needing a powerful but efficient pickup truck. The company is committed to delivering energy efficiency, performance and utility. GM currently relies on its strong brand recognition, vehicle safety recognition from OnStar, and its financing services (GMAC) to maintain its competitive advantage. GM owns some of the most powerful brands in the auto industry, including Chevrolet, Saturn, Saab, Buick and Pontiac, to name a few. With strong brand awareness, GM maintains a loyal customer base and valuable reputation....... middle of paper ......General Motors is committed to continuing its legacy and maintaining a strong competitive advantage . This is achieved not only by offering a diverse range of fuel-efficient cars but also by prioritizing safety and sustainability for its consumers. As President Obama has pointed out, GM has the upper hand in providing good-paying jobs for American workers and putting American manufacturing back into the high-tech race on American soil. GM lives up to its slogan: “for every purse and every goal."