Nigeria is the largest country in Africa and accounts for 47% of West Africa's population, spanning an area of ​​910,770 people (km²). It is richly endowed with human and natural resources, making it the African destination of choice for serious investors wishing to take advantage of a potentially large market. The government’s “Vision 20:2020” plan aims to position Nigeria as one of the top 20 economies in the world by 2020. Will Nigeria live up to its goal? This essay seeks to answer the question by examining: i) its indicator economic aspects, ii) comparative advantage, iii) business models in relation to the trade gravity model, iv) attractiveness for international businesses and finally conclude by raising the issues future economies. Economic Characteristics Population/Unemployment Nigeria's total population was last recorded at 168.8 million people in 2012, up from 73.7 million in 1980. The population has doubled in the last 30 years. (World Bank 2013) Over the past 20 years, the average annual growth rate has been a constant 2.7%. Nigeria's population represents 2.35 percent of the world's total population, which arguably means that one in every 43 people on the planet resides in Nigeria. Its active population represents 1/3 of its population since almost half of its population is under the age of 14 and less than 5% is aged 60 and over due to poverty or illness. (UN 2013) However, due to its large population, the country faces a whopping unemployment rate of 23.9% in 2011, up from 21.1% in 2010. Its average rate was 14.6%. (Annex 1) Unemployment in the 15-24 age group stood at 37%, while unemployment among 25-44 year olds was 22.4%. Gross Domestic Product (GDP) Nigeria's economy is worth US$242.9 billion and is experiencing a period of overall growth. . (Annex......middle of article......nk. 2013. Africa Competitiveness Report 2013. [online] Available at: http://www.worldbank.org/ content/dam/Worldbank/document /Africa/Report/africa-competitiveness-report-2013-main-report-web.pdf [Accessed December 8, 2013]. Data.worldbank.org 2013. Maritime Transport Connectivity Index (value maximum in 2004 = 100) | Table [online] Available at: http://data.worldbank.org/indicator/IS.SHP.GCNW.XQ [Accessed December 8, 2013].ChartsBin 2013. Reserves/production ratio current world oil prices. [online] Available at: http://chartsbin.com/view/7r4 [Accessed: December 8, 2013]. National Planning Commission 2011. The Transformation Agenda [online] Available at: http ://www.npc. gov.ng/vault/Transformation.pdf [Accessed December 8, 2013].Nigeriaintel.com 2013. Brain drain [online] Available at: http://www.nigeriaintel.com/2013 /09/17/brain-. 2013].