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  • Essay / Case Study: Starbucks - 1774

    Loyalty Program - Being a tech junkie myself, I find this to be one of my favorites. With the advent of Near Field Communications (NFC) such as Bluetooth, ApplePay, Paypal, etc., instead of using normal punch cards as a customer reward system, an app can automatically track rewards and apply them at the moment of the purchase. Most people don't leave home without a smart device and using a carrier that is almost always carried by the vast majority of customers, which can eliminate the hassle of tracking punch cards or delaying the experience. customer purchase by blocking queues. , etc., can be a powerful tool, but also a surprise for the customer when they pay for a cup of coffee, and suddenly it is "free", because their rewards have been automatically applied at the time of payment.