Eastman Kodak and FujifilmHistory of KodakEastman Kodak is one of the oldest companies in the world, founded in 1888. It was founded in New York and is still headquartered there. Over the past century and beyond, this company has been a leader in the development of new photographic film technologies. He helped lead the revolution toward innovative new cameras and film technologies during the 1960s and 1970s. The height of the company's success came in the 1970s, when it controlled more than eighty- ten percent of the market share of photographic films. Perhaps more telling of its success as a company is the fact that instead of referring to things as "film", many at this time referred to film under the company's brand name, Kodak. Today, the company has shifted its strategy from cinema to digital camera sales, which have exploded due to the change in philosophy. History of FujifilmFujifilm has also been around for a long time, although Kodak's long history makes Fujifilm reign. appear short. This Japanese company was established in 1934 and since then it has enjoyed success in many markets around the world. Fuji's trail in the market has, to some extent, traced that of Kodak. While Kodak dominated the American market, Fujifilm has long been the only Japanese producer to achieve success in this regard. The company now focuses its efforts primarily on digital films and products to assist users in finishing digital films. A few decades ago, he recognized that the industry was moving away from the old model and successfully adapted. It focused more and more on international expansion, knowing that it had already cornered the Japanese market...... middle of paper ......individual approach, should make the decision which it suits best. By doing this, the company would ensure that at all times it was looking at a perspective that was not just about making a profit at the moment. This can be a major problem for businesses in the modern world, as they are under pressure to turn a profit immediately to keep owners and shareholders happy. This can compromise decision-making if a company doesn't look out for itself. ReferencesBaron, DP (1997). Integrated strategy and international commercial disputes: the Kodak-Fujifilm affair. Journal of Economics & Management Strategy, 6(1), 291-346.Garcia, J. (2004). Management of Fujifilm's international marketing and exports. Tsurumi, Y. and Tsurumi, H. (1999). Fujifilm-Kodak duopolistic competition in Japan and the United States. Journal of International Business Studies, 813-830.