In the modern world, tourism plays a vital role in the economic development of a nation. As a result, almost all countries have developed different marketing strategies to attract the largest number of foreign and local travelers to their various attraction sites in order to increase economic potential. Thus, countries choose to choose strategic marketing techniques to create a brand image for their different destinations because they influence consumer choices. Therefore, brand management depends on the medium and long term strategy and goals of the brand. According to Huang & Zhang (2010), destination image is “a mental representation in collective memory of a stereotype or set of attributes that can influence and modify consumer behavior” (p. 1071). Therefore, destination marketers must adopt an open communication strategy with their market segments in order to protect the reputation and image of their attractions. Therefore, destination marketing organizations (DMOs) analyze the perceived image based on the target market through branding research. Additionally, they consider weaknesses and strengths based on internal audits to create the image that the target market desires according to the DMO (Prayag, Hosany, Muskat & Del Chiappa, 2015). As such, destination marketers must engage in extensive research and development to identify the needs of the target segment and thereby create an image that would encourage more people to choose the attractions over their rivals. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essay Despite the small size of the country of Northern Cyprus, it has several independent sites such as unique bays, cultural and historical sites and geographical sites that make the destination attractive to a wide range of tourists. However, regardless of the active general image of Northern Cyprus, the country's DMOs must maintain a preserved image to attract more visitors. Northern Cyprus mainly targets consumers in Türkiye, Germany and the United Kingdom; as such, country DMOs create destinations that meet the needs of the people of those countries. Nevertheless, one of the positive attributes that attract visitors to the United Kingdom is the country's climate (Koutra & Karyopouli, 2013). In most tourist destinations, travelers expect to find both man-made and natural attractions. However, limited human influence on most of the country's sites means that the majority of attractions are natural. So, the image that vacationers have in mind before embarking on a journey to visit Northern Cyprus is that of unchanged sights. Along the same lines, marketers present these sites as original and free from human influence, which entices visitors to go on vacation. According to Farmaki, Altinay, Botterill & Hilke (2015), the development of ecotourism increases community involvement in branding, which connects a given destination to a particular place due to cultural and historical attractions. The lack of sights deters middle-class tourists from choosing Northern Cyprus as their destination of choice. In fact, many historic sites require visitors to have access to private jets and vehicles to facilitate their travel on site (Atadil, Sirakaya-Turk & Altintas, 2015). However, some visitors cannot afford such luxury, thus reinforcing the.