In “Wal-Mart vs. Pyramids,” Laura Carlsen questions the business tactics of super franchises and opposes their attempt to build on the sacred ground and saint who was once Teotihuacan. In his argument, Carlsen suggests that construction in this area would damage the country's cultural heritage, which dates back thousands of years. Laura Carlsen makes a compelling argument against Wal-Marts' practices in Mexico by displaying effective uses of ethos, pathos, and logos, as well as her successful use of other rhetorical appeals. Pathos in persuasive writing involves engaging the readers' emotion. In the article, Carlson's use of pathos is clearly present. She uses phrases such as "phenomenal takeover", "business conquest", "alleged discrimination" and "cultural insensitivity" to describe Wal-Mart. These are powerful rhetorical words in the sense that this language is used to take sides, against the Wal-Mart franchise. These statements also arouse emotion by personifying the company as an empire, for example, invading territories everywhere. This, along with the use of terms such as discrimination and insensitivity, clearly evoke a negative view of Wal-Mart. Carlson is also able to arouse the reader's anger by showing how Wal-Mart doesn't care about the land they build on, because workers "were ordered to hide any archaeological relics they found." By presenting a point of view to her audience and launching her attack at Wal-Mart, Laura is able to appeal to the reader's emotion and successfully include pathos in her persuasive argument. Logos is a persuasive tool used to determine the logic of an argument. What evidence does the author have to support the position he has taken? In Wal-Mart v. Pyramids, Carlsen des...... middle of paper ...... lays out the argument forcefully and powerfully. Overall, Carlsen is able to provide a compelling argument against Wal-Mart and its latest "step in a phenomenal takeover of Mexico's supermarket sector. She conveys multiple rhetorical devices and is able to do so in a relatively short article Although Laura uses the three main persuasive appeals of logo, pathos, and ethos effectively throughout the piece, her argument is most effective when she takes a more direct approach to reaching her target audience. , saying: “The conflict is not a battle between the past and the future. It is a struggle for the right of a country to define itself.” She also claims that Wal-Mart's practices interfere with the country's "contemporary integrity" by building on the ancient site. Her tone, as well as its use of various rhetorical appeals, helps create an effective and successful argument...